case study
Furniture marketplace
Sooqna
Pre-loved furniture deserved a shop that feels nothing ordinary.
- Client
- Sooqna
- Sector
- Furniture marketplace
- Year
- 2025
- Scope
- Brand, iOS app, campaign
From one sofa with a story to a whole marketplace.
Every piece has a past life.
Sooqna buys, sells and stores pre-loved furniture and decor in the UAE. The scuffs are part of the charm, and the brand had to say so out loud.
Signs of Love & Life (aka. imperfections)
Two signatures, one name.
A handwritten Sooqna for the shop sign and the business card. A four-loop monogram for the app icon. Deep crimson holds the two together.
the monogram
Four loops, mirrored twice.
Four looping letters on a two by two grid, flipped across both axes. It reads the same from every side, which is exactly what an app icon needs.
the colour
Crimson to lead, ivory to rest on.
Hover to open a colour, click to copy it.
nothing ordinary.
the brand book
Ten pages: the script, the monogram, the icons, the type.
Buy, sell, store, or just chat.
Then the app, which runs the whole loop. Sellers list a piece, Sooqna stores it, and someone new takes it home.
the onboarding
It starts with a chat.
Before a single product shows up, the app asks what you're after. Then it suggests pieces that fit your budget, priced in dirhams.
- 01 Home
- 02 The Sooq
- 03 Onboarding
- 04 Chat
- 05 Suggestions
- 06 Spotlight
- 07 The edit.
- 08 Add a piece
- 09 Profile
- 10 Your network
One iOS app, from the first chat to the order
Then it moved into the real world.
A hanging sign, a hardcover book, embossed paper and a coffee cup. The script and the monogram take turns.
A new collection, every season.
Five flyers and six posts, with the monogram's loops drawn quietly behind the photos.
Pre-loved, and properly looked after.
0guideline pages
0colours
0app mockups
03D renders
0flyers
0social posts