case study
Crypto trading
Chainex
Crypto never sleeps. Chainex needed a brand that keeps its cool.
- Client
- Chainex
- Sector
- Crypto trading
- Year
- 2025
- Scope
- Brand, website, web app, campaign
From one green tile to a whole trading floor.
Trading, minus the noise.
Chainex lets people buy, sell and store crypto, and run trading bots they can copy. The brand had to feel steady in a market that never is.
Your Assets. Your Control. Your Security.
Dark first, green for go.
The rules came first. Charcoal underneath, one emerald for every action, gold kept back for the good news. The logo got the strictest rules of all.
the logo
Clear space measured off the tile itself, and four approved backgrounds.
the colour
Charcoal underneath, emerald on top.
Hover to open a colour, click to copy it.
Trade smarter.
the brand book
Ten pages. The same dark room, wherever it goes.
Two products, one dark room.
Then the screens: a site that explains, and a trading app that stays out of the way. Both come in dark and light.
the bots
Copy a strategy, not a hunch.
The app has its own marketplace of trading bots. Browse the strategies, pick one, copy it. No spreadsheet required.
- 01 Explore
- 02 Prices
- 03 Why Chainex
- 04 Earn
- 05 Dashboard
- 06 Analytics
- 07 Marketplace
4 site pages, 3 app screens, dark and light
Then it left the screen.
Black business cards, a framed poster, cups and a sweatshirt, a stack of notebooks. The green tile is the only colour in the room.
A launch, one word at a time.
From Coming Soon to the first deposit bonus. Six flyers, and a carousel that boxes one word per slide.
Calm when the market isn't.
0guideline pages
0colours
0pages and screens
03D renders
0flyers
0social posts