case study

Real estate

Skyline

A real estate brand needed every listing to have room to breathe.

From one planet to an open house.

the process

Skyline helps people buy, rent and sell homes, with real listings, local agents and free valuations. The brand had to feel like a good view.

in their words

Local experts. Honest advice. Every step of the way.

Skyline

The guidelines came first: a planet for a mark, Sunset Orange as the only accent, and every headline split between Outfit and a Playfair italic.

the logo

On light and on dark, with clear space on a simple grid.

the colour

Hover to open a colour, click to copy it.

the typeface · OutfitBold 700

Find your Home

the typeface · Playfair DisplayBold 700

Expanding Horizons

the brand book

Ten pages, from the phone to the tote.

Then the site: search by buy, rent or sell, big photos, plain numbers and an agent one tap away. On laptop, tablet and phone.

SkylineHomeAbout usListingAgentsContact us

5 page types, desktop and mobile

A yard sign, a key tag, a lightbox, a roll-up banner, a brochure, a bag and a billboard at the station.

Five flyers and nine posts that follow a sale from the listing to the keys. One italic word in every headline.

the headlines

Outfit for the plain part, Playfair italic for the rest.

A good view, on every page.