the blog
Notes from the studio.
How we design, what we learn shipping for 150+ teams, and the odd strong opinion. Short reads, written by the people doing the work.
start here
How we actually work.
Three notes we'd hand you before a first call. Under ten minutes, all three.
every note
Read it by topic.
The rest of the notes
The real cost of your first design hire.
The search eats a quarter, the ramp eats another, and one designer is a single point of failure. Plus an honest list of when hiring beats us.
One request at a time sounds slow. It isn't.
Why a queue of one ships more than parallel work ever did, and the honest caveat about when it really is slow.
The first screen is the whole pitch.
Whatever you put above the fold is your positioning, whether you meant it that way or not.
Why we send walkthroughs instead of decks.
A recording of someone thinking out loud beats twenty slides explaining the same thing.
Moving fast is not an excuse for no taste.
Speed and craft are not opposites. Most of what slows teams down is indecision, not care.
What we ask before we start anything.
Four questions that decide whether a request goes smoothly or goes sideways.