case study
Social app
HIRL
A social app needed a brand that gets people off their phones.
- Client
- HIRL
- Sector
- Social, location-based
- Year
- 2025
- Scope
- Brand, iOS app, campaign
From one hello to a night out.
Meet online, live offline.
HIRL is an iOS app for finding your people nearby, checking in where you are and saying hi. Then putting the phone away.
The best connections happen offline.
Hi!
The whole point of the app.
in Real Life
Where every chat should end up.
HIRL
Sunshine yellow, like a sunny meet-up.
The rules came first. Yellow leads everywhere, green marks every action and live moment, and charcoal holds the rest down.
the wordmark
Four colourways, and stickers that name your people: Network, Partner, Roommate.
the colour
Yellow to lead, green to act.
Hover to open a colour, click to copy it.
Stop scrolling.
Find your people nearby, check in, send a wave.
the brand book
Ten pages, icons and business cards included.
Three ways to say hi.
Then the app. Check in where you are, send a wave, chat and meet. The map shows where your Real Ones are hanging out.
- 01 Welcome
- 02 Explore map
- 03 Profile
- 04 You're Connected
- 05 Chats
- 06 Check In
- 07 Real Ones
- 08 Discover
- 09 App Store
Three ways to say hi, one iOS app
Then it went out for coffee.
A hanging sign, a coffee cup, a bus shelter poster, a tote and a hoodie. Yellow you can spot from across the street.
Stop scrolling, start meeting.
Five flyers and nine posts, all asking the same thing: put the phone down and go say hi.
the headlines
- post
Stop scrolling. Start meeting.
- flyer
Send a wave. Make it real.
- flyer
Meet online. Live offline.
- post
Your crew, on the map.
Less scrolling, more hellos.
0guideline pages
0colours
0app mockups
03D renders
0flyers
0social posts