Moving fast is not an excuse for no taste.

There is a story going around that shipping fast means shipping ugly, and that taste is a luxury you buy later once the numbers work. We have not found that to be true.

What actually costs time

Rework costs time. Six opinions with no owner costs time. A brief that changes on Thursday costs time. Caring how something looks, once the decision is made, costs almost nothing.

Taste is not slow. Indecision is slow.