In short
Speed and craft are not opposites. Most of what slows teams down is indecision, not care.
There is a story going around that shipping fast means shipping ugly, and that taste is a luxury you buy later once the numbers work. We have not found that to be true.
What actually costs time
Rework costs time. Six opinions with no owner costs time. A brief that changes on Thursday costs time. Caring how something looks, once the decision is made, costs almost nothing.
“Taste is not slow. Indecision is slow.”
