Note 006 · DESIGN

The first screen is the whole pitch.

Apr 28, 2026 · 3 min read

Fig. 006 · DESIGN

People decide what your product is in the time it takes to scroll once. Not from your about page, not from your deck. From one screen.

What has to survive that screen

  • What it is, in words a stranger would use
  • Who it is for
  • One reason to keep reading
One screen, one job.
One screen, one job.

Everything else on the page is support. If the first screen does not land, nothing below it gets read.