In short
Four questions that decide whether a request goes smoothly or goes sideways.
Most projects do not go wrong at the pixels. They go wrong at the brief, weeks earlier, when everyone nodded at a sentence that meant four different things.
The four
- Who is this for, and what do they believe right now
- What should be different after they see it
- What must not change, and why
- Who says yes, and when are they available
None of it is clever. All of it is the difference between one round of feedback and five.
Sooqna
Winzy
ShipX
25h
