25h

News moves fast. 25h keeps you ahead with AI-powered summaries, smart categorization, and a clean mobile experience built for speed and clarity.

Industry

Sooqna

Service Provided

Product design, Ui/UX

Year

2025

Introduction

25H revolutionizes how users consume news by leveraging artificial intelligence. With real-time curation, AI-driven summaries, and an intuitive user experience, 25H ensures users stay updated without information overload.

Research

Users seek smarter news consumption with less clutter and more relevance. Research shows:


Global News Avoidance Continues Rising Worldwide


Global News Avoidance Continues Rising Worldwide


Adults Increasingly Rely on Social Media


Adults Increasingly Rely on Social Media

Audio Features Enhance Content Access

Audio Features Enhance Content Access

Global News Avoidance Continues Rising Worldwide

Adults Increasingly Rely on Social Media

Audio Features Enhance Content Access

User Experience

25H offers a seamless, intuitive experience with personalized tracking and AI-driven insights for effortless news consumption.

Home Page

Features top highlights, categories, and "Aleem" AI Assistant.

AI Assistant "Aleem"

Provides instant news summaries.

Category-Based Browsing

Explore news by topics with an easy-to-use layout.

Quick Takes

Hourly news summaries available in audio format.

Visual Design

Minimalistic, clean UI with engaging visuals and accessibility-first design.

Result

25H has expanded to over 40 countries, with strong traction across Saudi Arabia, Germany, the USA, Canada, and India. The platform currently serves 62K Monthly Active Users (MAU) and 2.2K Daily Active Users (DAU), with 16K users engaging in the last 7 days, reflecting consistent retention and repeat usage.

The iOS app’s intuitive UI and AI-powered personalization keep users engaged for an average of 3 minutes per session, leveraging AI summaries, smart feeds, and real-time updates to deliver a streamlined, high-impact content experience.


“The experience feels refined and purposeful. Everything is clear, fast, and thoughtfully designed. It completely changes how we engage with news.”

— Product Lead

Content growth & publishing

270K+ Articles Published

The platform delivers daily news, keeping readers informed and engaged in real time